Report: Gen Z Watches Short Videos 5+ Hours Daily—Attention Economy 'Hijacking' Youth

CCTV survey shows Gen Z daily short video viewing exceeds 5 hours for first time. Scholars warn attention economy is systematically 'hijacking' young people's brains.

China Media University today released the "2027 Youth Attention Status Survey Report."

Key Data

Gen Z daily short video viewing: 5.2 hours
40% increase from 2025
67% unable to focus beyond 10 minutes
Average attention span: 8 seconds (was 12 seconds in 2020)

Scholar Warnings

Neuroscience researchers point out:

Short video instant feedback mechanisms reshape brain reward circuits
Long-term leads to decreased delayed gratification ability
Affects deep reading and complex thinking skills

Platform Response

Douyin, Kuaishou and other platforms announced "Teen Focus Mode," forcing breaks after 3 cumulative hours of daily use.

Solutions

Report recommends schools offer "Digital Literacy" courses to help youth establish healthy media consumption habits.

Disclaimer

Content is AI-generated. Do not use it as a basis for real decisions. Do not cite it as factual reporting.