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EU Synthetic Media Act Draft Published: AI-Generated Content Must Carry Non-Removable Digital Watermarks

The European Commission published the Synthetic Media Act draft, requiring all AI-generated text, images, audio, and video to carry non-removable digital watermarks, with fines up to 6% of annual revenue.

On August 12, 2028, the European Commission published the draft Synthetic Media Act, the world's first comprehensive legislation specifically targeting AI-generated content.

The draft's core requirements include: all AI-generated content (including text, images, audio, and video) must carry non-removable digital watermarks; large AI platforms must establish content traceability systems enabling users to query whether any content is AI-generated; violating companies face fines of up to 6% of annual revenue.

Digital rights organization Access Now cautiously welcomed the draft but warned that "non-removable watermark" technology is not yet mature and could be used to track users' online behavior. Tech industry groups expressed concern about excessive compliance costs.